Malayalam Logotype for FILA

Got the opportunity to attend a workshop by Ms. Noopur Datye, Co-founder of EkType during Typoday 2023. Started the project from there. 

Initial sketches - learned that it is very important to fill the letterforms as we proceed to understand the negative space

Various options created for each part of the letter

Chosen form.

Tried my best to keep the character of the script intact while trying to match the brand identity. Hope I did justice to the script.

Thank you!!